Most businesses now have a web site however there are still some people holding out, unsure if they actually require one so we have put together four things to think about if you are still undecided.
Just like having a postal address and telephone number dedicated to your business, a web site shows your customers that you are a 'real' business and are taking things seriously. It can even make you look bigger than you are. You may be a one man band, working from the shed in the back garden but your web site can make you look much bigger and prestigious.
A web site can help potential customers find you. It's a relatively cheap and easy way to get customers calling you rather than you chasing customers all of the time. If you are a small business only working in the local area than things like posters in shop windows or leaflet drops can work but they only work the person sees your poster / leaflet at the moment they need what you are offering. A web site allows you to be found in Google at any time, whenever a customer may need you.
As a small business owner you are probably conscious of costs and the though of spending money on something else is not great. However a web site often pays for itself quite quickly. Do your research and find out how much a web site will cost you. Then consider how many new customers it will need to bring in each month to break even. More often than not, the extra customers that you will get by having a web site will easily trump the costs.
A web site can do more than just advertise what you do. If you're a business that takes bookings, such as a B&B or a hair dresser, you can add plugins which will allow customers to book online. Not only will this be a feature that your competitors do not have, it can save you time and money. You can also use your site to answer any commonly asked questions so that you customers do not need to call or e-mail you - just add a list of questions and answers so that customers can help themselves and free up more of your time to do what you are good at - running your business.
If you are in need of a web site for your business, why not get in touch? We will be happy to discuss your requirements and answer any questions that you may have. We have cost effective web site design packages for all sizes of businesses.